Bisnis.com, SERANG – Per capita income (GDP), which is currently around US$3,500, is considered an appropriate benchmark for investors to enter the food service business in Indonesia. President Director of PT Kanemory Food Service (KFS) Hideki Kobayashi said the basic reason for investing in building Central Kitchen was none other than because now was believed to be the right time. This factory produces various types of processed food based on meat, fish, flour, vegetables, bread and rice. “We want to invest in Indonesia because the timing is right, this is the time to enter Indonesia,” he said after the KFS Factory Inauguration ceremony in the Cikande Modern Industrial Area, Serang, Banten, Thursday (16/4/2015).
Referring to developments in the standard of living of Japanese society in the past, when GDP exceeded US$3,500 there was a shift in consumption. They tend to switch to processed food products which are believed to be safe, this condition is believed to be ongoing in Indonesia. Kobayashi calls this situation an orientation towards eating rather than just living. Someone looks for an element of pleasure when choosing food, aka eating for fun. “Demand like this is increasing in Indonesia,” he said. Dozens of processed food items are supplied to supermarkets, department stores, aka convenience stores such as Lawson, and fast food restaurants.
Apart from that, some are also supplied as Original Equipment Manufacturer (OEM) products. In line with business developments in Indonesia, KFS is ready to expand its factory. Now the production facility of the joint venture company Cimory Group and Kanematsu Corporation stands on 7,000 hectares of land, it is possible to expand the factory by another 4,000 hectares.